Seven Appoints Digital Innovator Dave Castell as Head of Digital

London (PRWEB UK) 30 June 2011

Former Managing Director and founder of Big Briefs, Dave will bolster the agency?s online credentials, evolving cross-platform strategies for all clients and growing Seven?s digital business.

Working with the business development and client teams, Dave will create, develop and deliver multi-platform for clients, alongside Content Director Nic MCarthy, Strategy Director Kevin Sutherland and Client Director Jessica Gibson.

Having started his career as a web designer, songwriter and music journalist, Dave progressed to Senior Web Designer at Ministry of Sound before starting his own web solutions company Glitterarty in 1997.

Dave was Head of Music and Mobile at Tiscali from 2002 to 2007, launching Tiscali Showcase (2004), Tiscali Sessions (2006), Tiscali UK Radio (2006) and the new Tiscali Music Downloads store (2006). As a result, Dave led Tiscali?s flagship sponsorship, live Webcast and Sessions from the Carling Weekends: Reading and Leeds as well as the successful multiplatform 02 Wireless activity, which crossed over to Channel 4 TV.

Dave later joined Ingenious Media-owned Tough Cookie in May 2007, as Director of New Media for Whizz Kid Entertainment, and Creative and Technical Director for Tough Cookie, adding his own unique mix of technical and creative flair, and working closely with major global internet broadcasters (Bebo, Myspace, YouTube) to develop and monetise specialised web-only digital video and web build projects. Dave completed Tough Cookie?s pioneering 360-degree approach across productions that included the BBC Electric Proms, BBC Hub Sessions and the JD Sets for Channel 4. As part of Whizz Kid Entertainment, Dave worked across digital for the Baftas (BBC1), the Nokia Green Room (C4), PlayStation Day (PS3), and MSN Xclusives (MSN).

Most recently, Dave was Managing Director of Big Briefs, a digital entertainment solutions company specialising in providing consultancy, design, build and content production services to the broadcast, media and web industries, counting the likes of PlayStation and the UK Government among its clients. The company has been responsible for some of the web?s most progressive online programming in the UK.

Dave consulted on the record-breaking U2/YouTube global webcast from LA for Google/U2/Universal (a record-breaking concert generating 10 million streams); Nokia Treasure Tag for Whizz Kid Ent Digital consultancy, content for AOL Music and TalkTalk in the UK; digital build and strategy projects for Church of England, Mitsubishi, the Diageo Group, and high-profile consumer-facing digital projects with Skype and Samsung.

Dave takes over from former Head of Digital Mike Burgess, now Digital Development Director at Seven. Mike continues to lead the content agency?s push into digital and mobile, positioning Seven as a leader in the digital publishing field.

Mike Burgess, Digital Development Director says: ?Seven?s digital team has grown quickly and we recognise that as the company expands and the need for multi-platform content strategies increases, the digital team becomes more integrated into the broader business. Dave Castell brings diverse experience in the digital field. His expertise will be an asset to Seven as we explore, identify and manage multi-platform content strategies for our clients, old and new, in the ever-changing digital media space.?

Dave Castell, Head of Digital at Seven, says: ?I am thrilled and honoured to be joining Seven at such an exciting time for the agency and digital industry at large. I?m really looking forward to helping to guide Seven?s digital output and all multi-platform strategy and drive the push into the true blend of 360 degree content and build across web, mobile, social and video/connected TV, and future platforms?

Seven is expert in creating intelligent, relevant and effective content across multiple channels. These include magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.

Clients of Seven include Virgin, Sainsbury?s, CIMA, English Heritage, Grant Thornton, Guardian News and Media, Lloyds Banking Group, New Look and Waterstone?s.

http://www.seven.co.uk

Contact at Seven:

Shareena Ali

PR

Tel: 020 7775 5549

Email: shareena.ali(at)seven(dot)co(dot)uk

http://www.seven.co.uk

About Seven

????Seven is an award-winning multichannel strategic content agency.
????Experts in creating intelligent, relevant and effective content across multiple channels, including magazines, websites, social media, interactive ezines, video, iPhone and iPad apps.
????Clients of Seven include Virgin, Sainsbury?s, CIMA, English Heritage, Grant Thornton, Guardian Media Group, Lloyds Banking Group, New Look and Waterstone?s.
????For further information: http://www.seven.co.uk or contact Shareena Ali, PR,
Shareena.ali(at)seven(dot)co(dot)uk 020 7775 5549.

###

CrossTec Corporation Appoints iDESIGN Solutions as Strategic SoftXpand Reseller in Canada and North Western United States

Boca Raton, FL, USA & Toronto, Ontario, CA (PRWEB) August 22, 2011

CrossTec Corporation and iDESIGN Solutions announced today the signing of a strategic sales agreement appointing iDESIGN Solutions a resale partner for the award winning SoftXpand MultiSeat Desktop Virtualization Software in Canada and the Northwestern United States.

SoftXpand helps organizations reduce up front PC purchase costs, reduce operating costs, total cost of ownership, and decrease their carbon footprint by enabling the creation of multiple workstations on Windows 7, Windows XP, Windows Server 2003, and Windows Server 2008 R2 based machines. The software converts a single desktop PC into a system capable of supporting multiple fully functioning workstations simultaneously ? each with their own desktop, monitor, keyboard, and mouse. Since SoftXpand is a software only solution and does not rely on a thin client, it delivers high-performance video options to each workstation, enabling the support of high intensity applications.

?iDESIGN?s standpoint on the emerging STEM (Science, Technology, Engineering, and Mathematics) and Design segments of the education market align them perfectly to distribute SoftXpand as it is capable of running these types of applications off of a virtual desktop,? said Michael Beverly, Marketing & Advertising Manager of CrossTec Corporation. ?iDESIGN will be able to offer their customers a great education bundle, allowing them to reduce their hardware costs and be able to provide more software tools to help students learn and grow, preparing them for the workforce.?

iDESIGN Solutions VP, Andy Fenos commented: ?We are very excited to represent the SoftXpand software in the education market. It?s a great software solution for schools in need of a low cost, high performance multi-workstation environment, especially for those schools that offer CAD, 3D modeling and animation software training. Sharing workstations without sacrificing software performance using SoftXpand reduces the cost to run a tech-program, which is a win-win for students, teachers and administrators.?

Organizations implementing SoftXpand when purchasing new computers can reduce new hardware costs by as much as 80% while reducing manpower costs, energy costs, and green usage by as much as 75%. In addition, SoftXpand?s flexible software approach gives organizations the ability to repurpose and multiply existing computers which is invaluable in the tight budget situations that many educational institutions are experiencing today.

SoftXpand retails for a fraction of the cost of a new PC and significantly less than a thin client. For more information on SoftXpand in North America, including online resources, cost-savings calculators, or to sign up for a webinar please visit http://www.crosstecsoftware.com.

iDESIGN Solutions will be demonstrating the SoftXpand solution at the upcoming Alberta Technology Leaders in Education (ATLE) annual conference November 16th-18th at the Capri Centere in Red Deer, Alberta. Stop by their booth to see SoftXpand in action.

About SoftXpand:

SoftXpand is developed by MiniFrame Ltd. (http://www.miniframe.com) and distributed in North America by CrossTec Corporation. In April Miniframe announced the release of SoftXpand 2011 with enhanced performance and additional support for Windows 7 and Server 2008 R2.

About CrossTec Corporation:

CrossTec Corporation, headquartered in Boca Raton, FL, has been a leading provider of software solutions for schools since 1996, including the award winning CrossTec SchoolVue brand of classroom management software. CrossTec?s mission is to empower IT departments and tech coordinators by offering a combination of education-tested products, substantial feature sets, superior value, and unparalleled customer service. For more information on CrossTec Corporation or the CrossTec family of products please visit http://www.CrossTecSoftware.com or email info(at)crosstecsoftware(dot)com.

About iDESIGN Solutions:

iDESIGN Solutions (iDESIGN) is a value added education reseller of design & entertainment software. iDESIGN specializes in the education fields of architectural design, manufacturing, mechanical design, geographic information systems (GIS), civil engineering, animation, audio production and video editing. iDESIGN is an Autodesk Authorized Value Added Education Reseller in Alaska, Oregon, British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, Nunavut, Northwest Territories, Nova Scotia, New Brunswick, Newfoundland and Labrador, and Prince Edward Island.

###