American Public Media Promotes Yore to General Manager, Marketplace

St. Paul, Minn. (PRWEB) June 06, 2011

American Public Media (APM) today announced the promotion of JJ Yore from VP/Executive Producer to VP/General Manager of Marketplace. The move reflects the success the Marketplace enterprise has enjoyed during the last year and plans for additional growth in the future. In his new role, Yore will be responsible for overseeing and driving that growth including editorial and business operations activity.

The Marketplace portfolio of programs includes: Marketplace Morning Report; Marketplace; Marketplace Money; and the new, Marketplace Tech Report.

?For more than 20 years, JJ?s guidance and leadership has helped our award-winning Marketplace programming grow and evolve to where it is today ? the top of its field,? said Judy McAlpine, American Public Media SVP/GM National Content. ?JJ?s passion to create new editorial ventures while consistently improving established ones is part of what makes him one of the top leaders in this industry.?

During the last year Marketplace has inaugurated new partnerships with The New York Times and the BBC. Marketplace has added new high-profile series, including a regular segment with ?Freakonomics? co-author Stephen Dubner and ?Economy 4.0? reports from David Brancaccio that look at how the national and global economy can better serve more people. Last month, Marketplace launched the Marketplace Tech Report, a four-minute daily technology show available to public radio stations across the country. The report delivers technology news with an entertaining twist, in language anyone can understand.

?With so many journalism companies struggling, it?s exciting to be at the helm of a dynamic portfolio that is prospering, and growing,? said Yore. ?I?m excited about what?s ahead for us.? Yore was part of a small creative team that invented Marketplace in 1988. He has worked as a reporter, editor, and broadcast producer. In his most recent role as Executive Producer, Yore oversaw Marketplace?s on air and online programming. Prior to launching Marketplace, Yore was editor and associate publisher of Current, the primary newspaper for the public broadcasting industry.

?JJ is widely recognized as an energetic and talented leader,? McAlpine added. ?We?re pleased he has agreed to take on this larger leadership role within APM, and we?re confident he?ll position the Marketplace portfolio for even greater success in years to come.?

APM will launch a national search for a new Marketplace Executive Producer immediately.

About Marketplace

Marketplace reports on business, the economy and money as they affect people every day. The portfolio reaches 9.3 million listeners each week on more than 500 public radio stations through its award-winning news shows: Marketplace Morning Report; Marketplace; Marketplace Money; and Marketplace Tech Report. For more information on Marketplace, please visit marketplace.publicradio.org.

About American Public Media

American Public Media is one of the largest producers of public radio programming in the world, with a portfolio reaching 16 million listeners via nearly 800 radio stations nationwide each week. Programs include A Prairie Home Companion, Marketplace, Performance Today, The Splendid Table, On Being, American RadioWorks, The Story and many others. American Public Media's nearly 100,000 member-strong Public Insight Network promotes deep connections between journalists across the country and the communities they serve. American Public Media is the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida. A complete list of stations, programs and additional services can be found at http://www.americanpublicmedia.org.

Source: Data are copyright Arbitron, Inc. Arbitron data are estimates only. Spring 2010/Fall 2010 average.

###

More Bbc Radio Press Releases

New Service for Business Professionals and Entrepreneurs to Proactively Pitch Their Expertise and Story Ideas to the Media in a Data Hungry, Content Starved World

Boston, MA (PRWEB) January 24, 2012

Proactive Publicity is the natural evolution of the way industry experts can leverage media exposure for business success in a data hungry, content starved world. This new service takes a proactive approach for busy professionals and entrepreneurs to pitch their expertise and story ideas to the media. Proactive Publicity saves the media time and money by providing private access to experts and story ideas with the click of a mouse.

Created by Diva Toolbox? Chief Executive Officer, Janet Powers, Proactive Publicity extends the success of the Diva Toolbox?s model of proactively publishing women in business on major media blogs to proactively promoting the knowledge and story ideas of all business professionals to an extensive network of reporters, writers and other media professionals.

?Proactive Publicity adds a new content stream for media publications?, says Powers. ?It is disastrous for any on line media publication not to have fresh content on their site daily; without fresh content, readers will not return to the site and site revenues from subscriptions and advertisements will suffer.?

Identifying the business professionals and industry experts who can provide input for current events and topics as well as developing new story ideas is a time consuming and costly job for any media outlet. Proactive Publicity will solve this problem for the media by maintaining a database of experts and story ideas by industry so it is quick and easy for the media to publish the fresh content their audience demands.

Industry experts and service professionals know that media exposure can be a game changer for their business. Being featured in a major media story brings additional credibility and extensive visibility to an expert?s brand and business, but they simply do not have the time or dedicated resources to do anything about it. This service will do it for them and the expert's time commitment is about one hour per month.

By connecting the two groups, Proactive Publicity adds to the traditional model of the media pitching story ideas to the experts, a complementary model where the experts can promote their own ideas to the media.

About Proactive Publicity and the Diva Toolbox, LLC

Proactive Publicity is a service owned and offered to business and service professionals by the Diva Toolbox?, an existing publicity platform for business professionals and service providers since 2008. Media professionals can register to get instant access to experts and story ideas on the Proactive Publicity website. Experts can learn more about becoming a member on the Proactive Publicity website.

The Diva Toolbox.com?, founded in 2008, is the premier destination for women in business to learn, grow and succeed. Its tagline (?Within you lies the ability to do anything. Find it!?) illustrates its mission is to empower, educate, and entertain women. The Diva Toolbox? helps women succeed across the major areas of their lives, including: business ownership and entrepreneurship, financial planning, career, home, family, health and beauty. Led by Chief Executive Diva, Janet Powers, the organization offers its members a strong, supportive network and powerful voice. As its name implies, the Diva Toolbox? provides a veritable toolbox for its growing member community of well educated and diverse women.

###